The website that i chose to look at for this task is one of the most well-known and successful advocates for lesbian, gay, bisexual and transgender rights. GLAD which stands for Gay & Lesbian Advocates and Defenders specialises in obtaining civil rights for everybody regardless of their sexual orientation.
The website itself is laid out very formally but with an overall positive feel. The first thing that grabs your attention when first entering the site, is a large advert celebrating the fact that in Massachusetts, a new bill has been passed for transgender rights.
The entire site is dedicated to giving LGBT individuals an identity. There is clear encouragement for visitors to the site to get involved and and indeed the 'Share Your Story' section of the website invites people to become part of the 'community'.